Hackers/engineers come in various flavors, some are super smart &fun, some are clueless, some suffer from NIH (not invented here), some would think its easy to

Hackers/engineers come in various flavors, some are super smart &fun, some are clueless, some suffer from NIH (not invented here), some would think its easy to build what you have, etc. Ultimately, you have to evangelize to folks that will buy your product, that is the key :-)