Not sure I see how Twitter is relevant - the author gets to the real answer by the end. DHH and Jason spent years crafting a narrative that they had figured out

Not sure I see how Twitter is relevant - the author gets to the real answer by the end. DHH and Jason spent years crafting a narrative that they had figured out, quote, "the better way to work," and that they knew how to run a company in ways other people should emulate. They poured their effort into books and podcasts and blogs to create that impression. That's why a lot of people know about this ~50-person company and why a management blunder that causes a third of the company (so far) to leave is newsworthy. Years ago I worked at a 50-person company that laid off almost all its employees. The only report was from one industry blog (from a blogger who really liked our product and was sad we never made it in the market), and no amount of clicking things on Twitter could have made more people notice. Social media and print media alike can amplify stories people are likely to care about, but there has to be an underlying story in the first place.