I think this is a good antithesis to some the hype that you read about growing a big business on the "next big thing", people taking millions from venture capit

I think this is a good antithesis to some the hype that you read about growing a big business on the "next big thing", people taking millions from venture capitalists before selling to Google and the like. Rather it focuses on doing something you love, making a small business out of it through organic growth and not seeing selling your company, community or soul. I think this is underrated - you don't hear much about this approach which should be painfully obvious.