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Re: Charging enough. New solo practices should establish an hourly rate that allows them to spend 50% of their time on business development. Nearly everyone t
by gwbrooks 5y ago
Re: Charging enough.
New solo practices should establish an hourly rate that allows them to spend 50% of their time on business development.
Nearly everyone thinks they can get by with less, and they can -- for a while. You don't develop sales muscle without exercising it a lot.
A related point: Figure out your keep-the-lights-on-and-rent-paid number. Then? Maintain:
* Billings of at least 125% of that; and
* No single client accounting for more than 20% of your book of work.