I usually go for books first. The library. Check out what other sites are doing is big. Take a look at sites that attract a lot of users that love them. Flickr,

I usually go for books first. The library. Check out what other sites are doing is big. Take a look at sites that attract a lot of users that love them. Flickr, some of the newer 2.0 sites especially. They have a way of connecting with their users that is repeated throughout their copy. I mean, to be successful, your actions have to match your words. But a lot of the phrasing is about assurance, about connecting, about giving them impression that you're there and you got your customer's back. Don't be too concerned, your competitors don't do it well either. Try reading through apps at the app store and marking down which ones really make you want to buy them. Then go back and find the similarities of how they present themselves.