"We could increase our potential audience by X% and our revenue by Y% by changing feature XYZ to a way that this group does not find so off-putting" All compan

"We could increase our potential audience by X% and our revenue by Y% by changing feature XYZ to a way that this group does not find so off-putting" All companies want as many customers as possible. It would not be hard to make a case for something that would create more customers.