Advertisements in apps is a way to circumvent the app store fee currently, yes. That is bad, it means that ads pay close 50% more compared to selling apps compa

Advertisements in apps is a way to circumvent the app store fee currently, yes. That is bad, it means that ads pay close 50% more compared to selling apps compared to what they should, meaning Apples policy likely massively increased the number of ad based apps compared to purchasable apps. Forcing them to pay their fair share makes sense for everyone.