Or at the very least it'll become a data collection platform, to be packaged and sold (whether for use with ads directly or for the many consumer intelligence[1

Or at the very least it'll become a data collection platform, to be packaged and sold (whether for use with ads directly or for the many consumer intelligence[1] companies that charge gobs of money for aggregate reporting). [1] https://www.numerator.com/ https://www.numerator.com/