Nah, this all started with normal retail channels. They introduced the concept of the middle man and the markup that entity would demand for their services. Ap

Nah, this all started with normal retail channels. They introduced the concept of the middle man and the markup that entity would demand for their services. App stores just brought this into the digital space, overwhelmingly large profit margins and all. Folks here frequently laud Epic for their attack against Apple, but even their (comparatively low) margins are kinda ridiculous for the bare minimum service they provide.