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Marketing copy can go a long way towards solving this problem. If you "sell" people on how much you can be trusted, then more people will trust you. I think you
by tstegart 18y ago
Marketing copy can go a long way towards solving this problem. If you "sell" people on how much you can be trusted, then more people will trust you. I think you need to do it better though.
Now, that sounds bad at first glance, but only if you can't be trusted. If, of course, you can be trusted, then there is nothing wrong with tweaking your copy to be more convincing. Its really the only solution, its not like you can show a customer your server room or explain everything in detail. No matter how much jargon you put in, people still won't be convinced. But switch that jargon into marketing copy and phrase it the right way, and people will buy in that their data is safe. Is that a bad thing? If you are doing everything you can to keep data safe, I'd say no.
- DenisM 18y agoOk, clearly I'm not equipped to do that myself. :-) Any advice on where to hire a writer for that sort of thing and how expensive is that going to be?
- tstegart 18y agoI usually go for books first. The library. Check out what other sites are doing is big. Take a look at sites that attract a lot of users that love them. Flickr, some of the newer 2.0 sites especially. They have a way of connecting with their users that is repeated throughout their copy. I mean, to be successful, your actions have to match your words. But a lot of the phrasing is about assurance, about connecting, about giving them impression that you're there and you got your customer's back. Don't be too concerned, your competitors don't do it well either. Try reading through apps at the app store and marking down which ones really make you want to buy them. Then go back and find the similarities of how they present themselves.