Or just the fact that they are overwhelmed by users requesting to get their accounts back. A two-factor solution is the only solution to the problem with passwo

Or just the fact that they are overwhelmed by users requesting to get their accounts back. A two-factor solution is the only solution to the problem with password reusing that we've been fighting since passwords were first thought of. People are dumb, you can tell them a gazillion time to never use the same password on different sites/programs/whatever, they still do it. Also, by providing it via text messages compared to an application they reach out to a much broader audience. Not just tech-savvy people like you and me, who probably already had a proper password policy.