> Brands don't seem particularly defensible, and Apple doesn't seem to have any network effects outside iMessages/FaceTime and their accessory ecosystem. Perha

> Brands don't seem particularly defensible, and Apple doesn't seem to have any network effects outside iMessages/FaceTime and their accessory ecosystem. Perhaps that's why Apple advertises so much with product placements in movies. On a lot of movies the main characters have iPhones - it's not overt, just a jingle or them looking at a call (which looks like iOS incoming call UI). Same with Macs or AirPods. I honestly wonder what their placement spend is like. They aren't the most valuable brand for no reason [1]. That placement is earned, but reinforced with lots of spend. [1] https://www.businessinsider.com/apple-surpasses-amazon-as-worlds-most-valuable-brand-2021-1 https://www.businessinsider.com/apple-surpasses-amazon-as-wo...