I did, the EU did, and as a result their fees got massively regulated in the EU, below 0.5% ; on top of other reasons why this comparison is not fair and equal

I did, the EU did, and as a result their fees got massively regulated in the EU, below 0.5% ; on top of other reasons why this comparison is not fair and equal as discussed in many comments below (no market monopoly associated, and percentage actually matching the costs and expanses of those card issuers to their own providers [banks] as opposed to apple's fee being disconnected from the reality of the underlying costs).