This same idea comes up with Google search results. For example, if you search for "mortgage calculator" you get a widget you can use directly. If you click on

This same idea comes up with Google search results. For example, if you search for "mortgage calculator" you get a widget you can use directly. If you click on any of the links it takes forever to load (because it's loading 137 different tracking cookies), you're prompted to sign up to their newsletter, there are ads, the calculator is spread across multiple pages (because, hey, that's more impressions) and so on. It's a terrible user experience. So my point is a blanket ban of "competing" is likely to be worse for the consumer. For this example, Apple has a lot of experience with music, a lot of deals in place and developed the iTunes ecosystem. I don't have an issue with them trying to sell a subscription music service. A blanket ban on this seems like an overreaction.