Choice is bad because Apple consumers prefer to be forced to only do things the Apple way (like when you couldn't transfer a file via Bluetooth between an ipad

Choice is bad because Apple consumers prefer to be forced to only do things the Apple way (like when you couldn't transfer a file via Bluetooth between an ipad and iPhone because at the time Apple wanted you to use a computer, yet it worked fine transferring to an Android phone. Took me a while to figure that one out)