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They bought out the name rights 8 years after iTunes launched. That payment was $500 million, but they were printing money from iPod+iTunes at that point (reve
by maxerickson 6y ago
They bought out the name rights 8 years after iTunes launched.
That payment was $500 million, but they were printing money from iPod+iTunes at that point (revenues of $9.5 billion in 2006, $10.5 billion in 2007). I'd call it an ongoing headache more than a minefield.