4 ms·
How is any advertising for credit products legal, then? Each TV channel you might advertise on will have known-to-you differences in how often particular demogr
by ThrustVectoring 5y ago
How is any advertising for credit products legal, then? Each TV channel you might advertise on will have known-to-you differences in how often particular demographics will view it, which in principle means that you're excluding someone. While sure, a 35 year old professional might be watching soap operas at 1pm on a Wednesday, it's far more likely to be a senior, so advertising then excludes the non-retired demographic.
- geoduck14 5y agoGood question! Discrimination can pop up at many points throughout the on boarding process, so it is important that you check who your people are often and at multiple check points. At the point of advertising, we check things like: demographics of who viewed the add (sometimes we have to run ADDITIONAL targeted adds to balance out an initial add placement), demographics of who "clicked" to our website, demographics of who applied Are all possible places to monitor. Also, we get to use FUN MATH!
- jliptzin 5y agoThat sounds like something maybe 0.1% of credit card issuers actually do.
- geoduck14 5y agoHmmm... ok. The antidote I shared is when I was hanging out with the mortgage folks. I assumed it was applied to the credit card division. It is surely possible, and an acceptable solution.
- salawat 5y agoThe mortgage bit is the key there. Red-lining started out as a phenomena in mortgage offerings, so it makes sense that they'd be going over and above to keep their noses clean. Credit cards as a general thing though? Nah. Though I'd be stoked to see that change in the years to come.