30% seems a crazy high number in my humble opinion. For the companies that can, that cost gets transferred to the purchaser. But for those who can't, for exam

30% seems a crazy high number in my humble opinion. For the companies that can, that cost gets transferred to the purchaser. But for those who can't, for example Spotify who has to compete with Apple Music that has no %, it gets absorbed by the company. There is no way that the services that Apple provide are worth 30%. 10% would be already too much in my humble opinion. But then again you have the advantage for apple music who can go 10% lower than the competition in price.