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macOS isn't a growth area for Apple. It's a legacy product, which no longer has it's own team, and macOS contributes to a tiny portion of Apple revenue. It basi

by nailer 6y ago

macOS isn't a growth area for Apple. It's a legacy product, which no longer has it's own team, and macOS contributes to a tiny portion of Apple revenue. It basically only exists for software developers. Apple's advertising pushes people who were thinking about laptops to use iOS devices. Not saying macOS wasn't great. It was. But Apple aren't investing in it anymore.

yhoiseth 6y ago
> Mac sales went from $5.4B to a record $9.1B year-over-year. https://daringfireball.net/linked/2021/04/28/aapl-q2-2021-results https://daringfireball.net/linked/2021/04/28/aapl-q2-2021-re...
- nailer 6y ago
  Not sure how that responds to or invalidates anything above. If you think that increases in Mac sales mean that macOS is a growing part of Apple's revenue: it isn't: macOS is dwarfed by other products more every year. https://www.statista.com/statistics/382136/quarterly-segments-revenue-of-apple/ https://www.statista.com/statistics/382136/quarterly-segment...
  - yhoiseth 6y ago
    I don’t have access to the statistic you are referring to, so we might be talking past each other. But, as far as I can tell, macOS is a growing part of Apple’s revenue, at least over the last year: According to https://www.apple.com/newsroom/2021/04/apple-reports-second-quarter-results/ https://www.apple.com/newsroom/2021/04/apple-reports-second-..., Apple “posted a March quarter record revenue of $89.6 billion, up 54 percent year over year …”. Mac, on the other hand, grew by 69 percent year over year.
    - nailer 6y ago
      Sorry about that, the site lets users in from Google for free, but puts ad walls up for direct links. Sneaky. You're speaking about raw numbers. From that report: $47.94 billion: iPhone (Up 65%) $9.1 billion: Mac (Up 70% YOY) $7.81 billion: iPad (up 79% YOY) To let us know what Apple prioritises, though, we need to look at percentages of the operating unit as a percent of Apple revenue. Mac revenue was 4.8 in 2014, 5.2% in the most recent figure I could find. https://barefigur.es/companies/apple/products/ https://barefigur.es/companies/apple/products/ We can also look at company reorgs like getting rid of the macOS team, advertisements steering customers away from macOS, and other public facts.
goatinaboat 6y ago
It basically only exists for software developers. There's only "an app for that" if you have developers. Having said that Apple needs only to meet the very, very low bar of having a better ecosystem than Android.
- nailer 6y ago
  Sure. I don’t think anyone said developers were unnecessary, they’re just not a big chunk of apple’s revenue or business plans.

by nailer 6y ago

yhoiseth 6y ago

> Mac sales went from $5.4B to a record $9.1B year-over-year. https://daringfireball.net/linked/2021/04/28/aapl-q2-2021-results https://daringfireball.net/linked/2021/04/28/aapl-q2-2021-re...

nailer 6y ago
Not sure how that responds to or invalidates anything above. If you think that increases in Mac sales mean that macOS is a growing part of Apple's revenue: it isn't: macOS is dwarfed by other products more every year. https://www.statista.com/statistics/382136/quarterly-segments-revenue-of-apple/ https://www.statista.com/statistics/382136/quarterly-segment...
- yhoiseth 6y ago
  I don’t have access to the statistic you are referring to, so we might be talking past each other. But, as far as I can tell, macOS is a growing part of Apple’s revenue, at least over the last year: According to https://www.apple.com/newsroom/2021/04/apple-reports-second-quarter-results/ https://www.apple.com/newsroom/2021/04/apple-reports-second-..., Apple “posted a March quarter record revenue of $89.6 billion, up 54 percent year over year …”. Mac, on the other hand, grew by 69 percent year over year.
  - nailer 6y ago
    Sorry about that, the site lets users in from Google for free, but puts ad walls up for direct links. Sneaky. You're speaking about raw numbers. From that report: $47.94 billion: iPhone (Up 65%) $9.1 billion: Mac (Up 70% YOY) $7.81 billion: iPad (up 79% YOY) To let us know what Apple prioritises, though, we need to look at percentages of the operating unit as a percent of Apple revenue. Mac revenue was 4.8 in 2014, 5.2% in the most recent figure I could find. https://barefigur.es/companies/apple/products/ https://barefigur.es/companies/apple/products/ We can also look at company reorgs like getting rid of the macOS team, advertisements steering customers away from macOS, and other public facts.

goatinaboat 6y ago

It basically only exists for software developers. There's only "an app for that" if you have developers. Having said that Apple needs only to meet the very, very low bar of having a better ecosystem than Android.

nailer 6y ago
Sure. I don’t think anyone said developers were unnecessary, they’re just not a big chunk of apple’s revenue or business plans.