4 ms·

I think companies should only be able to target by site. For instance if you sell tires, you should buy advert on a car forum. All other forms of targeting is

I think companies should only be able to target by site. For instance if you sell tires, you should buy advert on a car forum. All other forms of targeting is a manipulation and should be illegal along with any form of tracking.

mschuster91 5y ago
Who even uses dedicated forums anymore? Outside Hacker News and subreddits, the only one I somewhat infrequently visit is xda-developers and that's it.
- intricatedetail 5y ago
  Then a Facebook group for car owners. Facebook then should split proceeds with the group admins.
  - Rastonbury 5y ago
    This seems absurd. Why should the group admins get paid when the value is generated by the community?
    - mschuster91 5y ago
      A value is also, and not to a small part, generated by the group admins and moderators - which is also why there have been a fair share of controversies regarding subreddits whose mods sold out (e.g. r/wallstreetbets). Fostering a community is hard work... kicking out spammers, fraudsters and peddlers of illegal material (cp and DMCA), dealing with trolls and shills, directing newbies to useful resources for example. Without moderation (or too lax moderation criteria) your forum will end up overrun with legally questionable material (4chan, 8chan, 8kun), alt-right conspiracy theories (Parler, gab.ai), porn (r/worldpolitics) or questionable "advice" (r/legaladvice). The problem is that moderating content is rarely positively rewarded - HN with the constant praise of u/dang for their moderation work is the example proving the rule. You're too lax? Users complain that the community is "devolving" from its purpose. You're too strict? People will raise off-site shitstorms or run organized brigading attacks. This is why group admins deserve to be compensated for their efforts (and in the case of FB mods, way more compensation given the constant onslaught of cp, gore and other extremely vile stuff).
    - faceplanted 5y ago
      They manage the community, if you have unmoderated groups you get 4chan and similar which no-one wants to advertise on. Also it incentivises moderating groups rather than just letting them be and doing the bare minimum. I still don't like the idea but entirely for the reason that it adds financial incentives to demand moderators force groups to be advertiser friendly in more ways than just removing toxic content. If advertisers don't like something it will simply be neglected in comparison to the more advertising relevant ideas.
      - throwaway3699 5y ago
        You do realise this is the exact argument that Facebook themselves make when people say 'the value is generated by the community' yet FB rake in billions?
        faceplanted 5y ago
        Facebook argue for paying their community moderators?
    - andrepd 5y ago
      Why should Facebook get paid when the value is generated by the community?
- ChrisRR 5y ago
  It sounds like you use dedicated forums then
- throwaway0a5e 5y ago
  People who are willing to put up with reduced volume and velocity of content in exchange for content not all being targeted at the absolute bottom of the barrel like you get on "mass market" platforms that attempt to cater to every niche and allow the internet riff raff into every niche in the process.
suster 5y ago
The set of people who visit a car forum is very different to the set of people who need to buy tires for their car. If you want to increase awareness of your innovation, you might want to target exactly those people who aren't car hobbyists and don't visit car forums. Same if you are selling a product specifically designed to be easy to use for non-experts.
grayhatter 5y ago
So ads on Facebook would only be about... social media? Ads on Google would only be about web searches generally? Like crawlers, and database performance? Instagram should only show ads for photo-taking equipment?

mschuster91 5y ago

Who even uses dedicated forums anymore? Outside Hacker News and subreddits, the only one I somewhat infrequently visit is xda-developers and that's it.

intricatedetail 5y ago
Then a Facebook group for car owners. Facebook then should split proceeds with the group admins.
- Rastonbury 5y ago
  This seems absurd. Why should the group admins get paid when the value is generated by the community?
  - mschuster91 5y ago
    A value is also, and not to a small part, generated by the group admins and moderators - which is also why there have been a fair share of controversies regarding subreddits whose mods sold out (e.g. r/wallstreetbets). Fostering a community is hard work... kicking out spammers, fraudsters and peddlers of illegal material (cp and DMCA), dealing with trolls and shills, directing newbies to useful resources for example. Without moderation (or too lax moderation criteria) your forum will end up overrun with legally questionable material (4chan, 8chan, 8kun), alt-right conspiracy theories (Parler, gab.ai), porn (r/worldpolitics) or questionable "advice" (r/legaladvice). The problem is that moderating content is rarely positively rewarded - HN with the constant praise of u/dang for their moderation work is the example proving the rule. You're too lax? Users complain that the community is "devolving" from its purpose. You're too strict? People will raise off-site shitstorms or run organized brigading attacks. This is why group admins deserve to be compensated for their efforts (and in the case of FB mods, way more compensation given the constant onslaught of cp, gore and other extremely vile stuff).
  - faceplanted 5y ago
    They manage the community, if you have unmoderated groups you get 4chan and similar which no-one wants to advertise on. Also it incentivises moderating groups rather than just letting them be and doing the bare minimum. I still don't like the idea but entirely for the reason that it adds financial incentives to demand moderators force groups to be advertiser friendly in more ways than just removing toxic content. If advertisers don't like something it will simply be neglected in comparison to the more advertising relevant ideas.
    - throwaway3699 5y ago
      You do realise this is the exact argument that Facebook themselves make when people say 'the value is generated by the community' yet FB rake in billions?
      - faceplanted 5y ago
        Facebook argue for paying their community moderators?
  - andrepd 5y ago
    Why should Facebook get paid when the value is generated by the community?
ChrisRR 5y ago
It sounds like you use dedicated forums then
throwaway0a5e 5y ago
People who are willing to put up with reduced volume and velocity of content in exchange for content not all being targeted at the absolute bottom of the barrel like you get on "mass market" platforms that attempt to cater to every niche and allow the internet riff raff into every niche in the process.

suster 5y ago

The set of people who visit a car forum is very different to the set of people who need to buy tires for their car. If you want to increase awareness of your innovation, you might want to target exactly those people who aren't car hobbyists and don't visit car forums. Same if you are selling a product specifically designed to be easy to use for non-experts.

grayhatter 5y ago

So ads on Facebook would only be about... social media? Ads on Google would only be about web searches generally? Like crawlers, and database performance? Instagram should only show ads for photo-taking equipment?