6 ms·

I don’t think any ad company should be able to target people based on their age. I think ad companies should be able to target based on their context. If the co

I don’t think any ad company should be able to target people based on their age. I think ad companies should be able to target based on their context. If the context is primarily younger people then you’ll hit your market, but won’t exclude the odd older person that is also interested.

3np 6y ago
What about recreational drugs (incl tobacco and alcohol), gambling, adult entertainment, etc? Surely those should not be targeted at minors.
- cerved 6y ago
  vice advertising is typically regulated in a different manner, excluding minors for example
- vineyardmike 6y ago
  Generally, targeting minors is treated differently in discrimination cases as a whole.
- lostlogin 6y ago
  > What about recreational drugs (incl tobacco and alcohol) Alcohol and tobacco advertising is banned or massively regulated in most countries. Facebook circumvents rules in various places due to their media platform being newer than the rules or because Facebook just sort of ignores the rule. https://en.m.wikipedia.org/wiki/Regulation_of_nicotine_marketing https://en.m.wikipedia.org/wiki/Regulation_of_nicotine_marke... https://en.m.wikipedia.org/wiki/Alcohol_advertising https://en.m.wikipedia.org/wiki/Alcohol_advertising https://tobaccocontrol.bmj.com/content/28/1/67 https://tobaccocontrol.bmj.com/content/28/1/67
  - saddlerustle 6y ago
    Facebook's ad policies prohibit all tobacco advertising, and alcohol advertising targeting users under 18
    - yunohn 6y ago
      When it comes to ads, HNers will make up anything and believe anything, while refusing to do the most basic research.
      - lostlogin 6y ago
        What’s made up? It’s not hard to find good sources stating Facebook still advertise tobacco, though you appear not to have noticed the links stating this fact. Here are some more recent links. https://www.theguardian.com/business/2020/mar/17/british-american-tobacco-circumventing-ad-ban-experts-say https://www.theguardian.com/business/2020/mar/17/british-ame... https://www.independent.co.uk/health_and_wellbeing/big-tobacco-cigarettes-facebook-ban-instagram-influencers-a9309971.html https://www.independent.co.uk/health_and_wellbeing/big-tobac...
        yunohn 6y ago
        The headline and byline from your links: “British American Tobacco circumventing ad ban” “Smoking giants are flouting rules set by Facebook and Instagram” As always, regardless of the digital or print medium, Big Tobacco (& others) have always tried to flout the rules. Same goes for Alcohol and Gambling ad bans.
        lostlogin 6y ago
        What is incorrect about those statements? FB are paying influencers to advertise tobacco on Facebook and Instagram. Yes, it’s proving hard to enforce a ban, but are we supposed to be sympathetic to Facebook?
        ParanoidShroom 6y ago
        The article states that they moved of the ads platform. If people pose with a cigarette and it's allowed by content guidelines of the platform and country, would you expect to have it censored? If I post a picture that I am smoking you think they should delete it cause I'm advertising it?
version_five 6y ago
Why is using age to approximate context worse than using some other factor to approximate it?
grayhatter 6y ago
Why? I understand the argument for restricting access to things needed to function (housing, banking, etc). But I made a flashy twitch shooter. Why is it wrong for me to advertise by age? Ads cost money, why is it in the public good that I spend money to bother people with ads they'll never take part in?

3np 6y ago

What about recreational drugs (incl tobacco and alcohol), gambling, adult entertainment, etc? Surely those should not be targeted at minors.

cerved 6y ago
vice advertising is typically regulated in a different manner, excluding minors for example
vineyardmike 6y ago
Generally, targeting minors is treated differently in discrimination cases as a whole.
lostlogin 6y ago
> What about recreational drugs (incl tobacco and alcohol) Alcohol and tobacco advertising is banned or massively regulated in most countries. Facebook circumvents rules in various places due to their media platform being newer than the rules or because Facebook just sort of ignores the rule. https://en.m.wikipedia.org/wiki/Regulation_of_nicotine_marketing https://en.m.wikipedia.org/wiki/Regulation_of_nicotine_marke... https://en.m.wikipedia.org/wiki/Alcohol_advertising https://en.m.wikipedia.org/wiki/Alcohol_advertising https://tobaccocontrol.bmj.com/content/28/1/67 https://tobaccocontrol.bmj.com/content/28/1/67
- saddlerustle 6y ago
  Facebook's ad policies prohibit all tobacco advertising, and alcohol advertising targeting users under 18
  - yunohn 6y ago
    When it comes to ads, HNers will make up anything and believe anything, while refusing to do the most basic research.
    - lostlogin 6y ago
      What’s made up? It’s not hard to find good sources stating Facebook still advertise tobacco, though you appear not to have noticed the links stating this fact. Here are some more recent links. https://www.theguardian.com/business/2020/mar/17/british-american-tobacco-circumventing-ad-ban-experts-say https://www.theguardian.com/business/2020/mar/17/british-ame... https://www.independent.co.uk/health_and_wellbeing/big-tobacco-cigarettes-facebook-ban-instagram-influencers-a9309971.html https://www.independent.co.uk/health_and_wellbeing/big-tobac...
      - yunohn 6y ago
        The headline and byline from your links: “British American Tobacco circumventing ad ban” “Smoking giants are flouting rules set by Facebook and Instagram” As always, regardless of the digital or print medium, Big Tobacco (& others) have always tried to flout the rules. Same goes for Alcohol and Gambling ad bans.
        lostlogin 6y ago
        What is incorrect about those statements? FB are paying influencers to advertise tobacco on Facebook and Instagram. Yes, it’s proving hard to enforce a ban, but are we supposed to be sympathetic to Facebook?
      - ParanoidShroom 6y ago
        The article states that they moved of the ads platform. If people pose with a cigarette and it's allowed by content guidelines of the platform and country, would you expect to have it censored? If I post a picture that I am smoking you think they should delete it cause I'm advertising it?

version_five 6y ago

Why is using age to approximate context worse than using some other factor to approximate it?

grayhatter 6y ago

Why? I understand the argument for restricting access to things needed to function (housing, banking, etc). But I made a flashy twitch shooter. Why is it wrong for me to advertise by age? Ads cost money, why is it in the public good that I spend money to bother people with ads they'll never take part in?