Google "failed" because they didn't have to succeed. In terms of corporate culture Google makes products that do well with the general public, but anything with

Google "failed" because they didn't have to succeed. In terms of corporate culture Google makes products that do well with the general public, but anything with health is both very niche and mission critical. To really crack that market takes a singular focus -- and that's not just creating the product but dealing with things like lobbying and sales. I'll grant you that the folks at Google are very bright, but very bright doesn't mean you can do anything. And I suspect that this was just a bit too much of a stretch for them (unless they purchased a company that was already in that space).