This does not sound like my experience at all. I'm also vegetarian and lean towards being vegan when it's easy enough. And I can't remember the last time I actu

This does not sound like my experience at all. I'm also vegetarian and lean towards being vegan when it's easy enough. And I can't remember the last time I actually bought dairy cheese at the market that wasn't on a prepared item. I do have a bunch of vegan cheeses in my fridge though. In fact I have frequently remarked recently how amazing all the new cheeses are that I've tried. You will get best results picking the cheese to meet your need, rather than simply trying to do anything and everything with the first thing you pick up. But even if you can't be bothered these days, it's mostly alright. I'm not even that worried about trying to melt a new vegan cheese these days. I don't have much faith it'll be particularly great, but I'm not worried about ruining anything either. I don't foresee people running out to grab some vegan cheese to put on their real meat, but even with a truly perfect vegan cheese I think you'd have trouble getting major market penetration in that demographic.