I would suggest working on your wording a bit inside the iTunes Store. It does well to describe it, but not so smooth when it comes to "selling" the app. I'd al

I would suggest working on your wording a bit inside the iTunes Store. It does well to describe it, but not so smooth when it comes to "selling" the app. I'd also play up the connection or the benefit between the iPhone app and your online offerings. What exactly does buying the iPhone app get you? Its not completely clear. Remember, iPhone owners are like a completely separate audience. They might not have heard of you, and all they know is what your icon looks like and what you've written in the app's description. You have to sell it. Like "Once you purchase Memengo, you also receive free....[insert whatever service you provide on your website]. And you spelled "reckon" wrong.