3 ms·

You need to answer one very important question before I would consider using your stuff: Why should we trust you with our passwords? Memengo looks an awful lo

You need to answer one very important question before I would consider using your stuff: Why should we trust you with our passwords? Memengo looks an awful lot like: http://www.schneier.com/blog/archives/2008/05/the_doghouse_pa.html http://www.schneier.com/blog/archives/2008/05/the_doghouse_p... I know you say that you never send the password without encrypting it first, but how can we be sure of that with the iPhone app?

DenisM 18y ago
We thought quite a bit of this. Finally, we decided that there will be some people who won't trust us, and some who will. That does shrink our market quite a bit. For those who are not willing to trust us, the hope is that they will at least use the iPhone app in isolation, thus helping to spread the word. We plan to do couple of things to improve trust - a BBB membership is one and some sort of "hacker proof" seal (e.g.http://www.mcafeesecure.com/us/ http://www.mcafeesecure.com/us/) is the other. Also we might pay for extended validation certificate, maybe that will work better than our basic certificate to assure people in safety. The only other thing I can think of is teaming up with some sort of a big, trusted name. I have no idea how to get started with that. Any other ideas are super welcome!
- tstegart 18y ago
  Marketing copy can go a long way towards solving this problem. If you "sell" people on how much you can be trusted, then more people will trust you. I think you need to do it better though. Now, that sounds bad at first glance, but only if you can't be trusted. If, of course, you can be trusted, then there is nothing wrong with tweaking your copy to be more convincing. Its really the only solution, its not like you can show a customer your server room or explain everything in detail. No matter how much jargon you put in, people still won't be convinced. But switch that jargon into marketing copy and phrase it the right way, and people will buy in that their data is safe. Is that a bad thing? If you are doing everything you can to keep data safe, I'd say no.
  - DenisM 18y ago
    Ok, clearly I'm not equipped to do that myself. :-) Any advice on where to hire a writer for that sort of thing and how expensive is that going to be?
    - tstegart 18y ago
      I usually go for books first. The library. Check out what other sites are doing is big. Take a look at sites that attract a lot of users that love them. Flickr, some of the newer 2.0 sites especially. They have a way of connecting with their users that is repeated throughout their copy. I mean, to be successful, your actions have to match your words. But a lot of the phrasing is about assurance, about connecting, about giving them impression that you're there and you got your customer's back. Don't be too concerned, your competitors don't do it well either. Try reading through apps at the app store and marking down which ones really make you want to buy them. Then go back and find the similarities of how they present themselves.
      - DenisM 18y ago
        Try reading through apps at the app store and marking down which ones really make you want to buy them. Excellent idea. Why didn't I think of that?
        tstegart 18y ago
        I didn't think of it either, I read about it in a book from the library. I just applied the idea to your situation.

DenisM 18y ago

We thought quite a bit of this. Finally, we decided that there will be some people who won't trust us, and some who will. That does shrink our market quite a bit. For those who are not willing to trust us, the hope is that they will at least use the iPhone app in isolation, thus helping to spread the word. We plan to do couple of things to improve trust - a BBB membership is one and some sort of "hacker proof" seal (e.g.http://www.mcafeesecure.com/us/ http://www.mcafeesecure.com/us/) is the other. Also we might pay for extended validation certificate, maybe that will work better than our basic certificate to assure people in safety. The only other thing I can think of is teaming up with some sort of a big, trusted name. I have no idea how to get started with that. Any other ideas are super welcome!

tstegart 18y ago
Marketing copy can go a long way towards solving this problem. If you "sell" people on how much you can be trusted, then more people will trust you. I think you need to do it better though. Now, that sounds bad at first glance, but only if you can't be trusted. If, of course, you can be trusted, then there is nothing wrong with tweaking your copy to be more convincing. Its really the only solution, its not like you can show a customer your server room or explain everything in detail. No matter how much jargon you put in, people still won't be convinced. But switch that jargon into marketing copy and phrase it the right way, and people will buy in that their data is safe. Is that a bad thing? If you are doing everything you can to keep data safe, I'd say no.
- DenisM 18y ago
  Ok, clearly I'm not equipped to do that myself. :-) Any advice on where to hire a writer for that sort of thing and how expensive is that going to be?
  - tstegart 18y ago
    I usually go for books first. The library. Check out what other sites are doing is big. Take a look at sites that attract a lot of users that love them. Flickr, some of the newer 2.0 sites especially. They have a way of connecting with their users that is repeated throughout their copy. I mean, to be successful, your actions have to match your words. But a lot of the phrasing is about assurance, about connecting, about giving them impression that you're there and you got your customer's back. Don't be too concerned, your competitors don't do it well either. Try reading through apps at the app store and marking down which ones really make you want to buy them. Then go back and find the similarities of how they present themselves.
    - DenisM 18y ago
      Try reading through apps at the app store and marking down which ones really make you want to buy them. Excellent idea. Why didn't I think of that?
      - tstegart 18y ago
        I didn't think of it either, I read about it in a book from the library. I just applied the idea to your situation.