I do have that ability, but I also have the sense to know that HN readers is not who we're building the product for and when you look at the travel industry as

I do have that ability, but I also have the sense to know that HN readers is not who we're building the product for and when you look at the travel industry as a whole the SEO/web advertising game is not one you really want to play. Two of the biggest spenders on Google AdWords are Expedia and Booking.com. They spend our annual marketing budget in every like 10 minutes or something like that. We literally can't compete, especially when you consider that Google is doing their own with Google flights and hotel search which favors themselves. So the smart thing to do (at least in our opinion) was to not even play the search engine advertising game and focus on building mobile apps that users will come back to after using. We tend to see really high retention rates with users because they like the experience and we don't have to pay for the ad impression every time they feel like searching for travel destinations.