Because there was a vacuum in the mobile travel space when Hopper was trying to find its main value proposition and we tried to fill that vacuum. Millennials (a

Because there was a vacuum in the mobile travel space when Hopper was trying to find its main value proposition and we tried to fill that vacuum. Millennials (and now Gen Z) tend to be pretty price sensitive and they also tend to be a higher share of the mobile user space so it made sense to apply our "you can watch for flights and get notified when the cheapest flight hits what we think is the lowest price" feature on a platform where sending notifications that users actual on is actually feasible. On web, the options are email or web notifications and neither of those are very actionable in a timely manner.