Why can't it just be treated as a food in itself? The producers of this stuff don't need to market to informed consumers like yourself. They need to go after t

Why can't it just be treated as a food in itself? The producers of this stuff don't need to market to informed consumers like yourself. They need to go after the people who, while looking at items on a super market shelf, have no idea what to do with "cultured nut butter" but might have an idea about what "cashew cheese" is.