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want to, uh, just summarize it here?

• rmason 6y ago
  The video isn't that long ;<). To summarize basically they have three choices: 1. Increase the price of wings 50% 2. Cheapen the ingredients 3. Take it off the menu until the price of ingredients drop After surveying their customers they found demand would drop drastically if they raised prices. They don't want to cheapen the ingredients because it would hurt their brand so the only real choice was to take them off the menu.
  • throwawayboise 6y ago
    There's another choice, they could opt to continue selling the wings at a loss, if that created goodwill or especially if it promoted the sale of other profitable items (e.g. drinks, other side items). This is called a "loss leader" and is a common marketing play seen in supermarkets.
  • ajkjk 6y ago
    Yeah, but I didn't want to watch it on Facebook.