It's basically abusing the single metric. You can put "Vegan" on your label if you follow very specific rules and anything outside of those rules is far game.

It's basically abusing the single metric. You can put "Vegan" on your label if you follow very specific rules and anything outside of those rules is far game. The folks that consume these products have mostly that label and marketing to go by. It's like orange juice advertised as "not from concentrate" which goes through a massive amount of processing just to satisfy that labeling even though it's unlikely any folks consuming the product really want that.