I worked at Ticketmaster for 2-3 years. A chunk does go back to the venue, but also the promoter, and in some rare instances, also the artist. (How else do yo

I worked at Ticketmaster for 2-3 years. A chunk does go back to the venue, but also the promoter, and in some rare instances, also the artist. (How else do you pay the artist 105% of ticket price?) They could combine their fees into the ticket price, but they're afraid the artist will also demand 90% of the combined ticket price, putting significant risk on the table for them. Their motivation is minimal: People still buy tickets & nobody ever blames the venue or promoter. So from their viewpoint, why change?