> claimed they did not store IPs ... on their users "We don't store IPs in the 'users' table." > merely swapping one unique key out for another. "We store th

> claimed they did not store IPs ... on their users "We don't store IPs in the 'users' table." > merely swapping one unique key out for another. "We store them in another table* with a synthetic primary key." Maybe "we don't storing personal data" is how you say "third normal form" in the marketing dialect?