The EU has already regulated on this, and it's in force - EU regulation 2019/1150. https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32019R1150 https:/

The EU has already regulated on this, and it's in force - EU regulation 2019/1150. https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32019R1150 https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32... Article 4 in particular is relevant here. Regards cookie prompts, I am must admit I think these are an example of "malicious compliance" - there's no requirement to show them unless placing non-functional, non-essential cookies. You can legally deliver your web page, store items in a shopping basket, and store logged in state - nothing prevents that. The issue is that (right now) there isn't enough enforcement of breach of these rules - most cookie walls don't actually prevent the cookies being placed, and therefore are ineffective and illegal. The use of dark patterns to attempt to coerce consent is illegal (as consent must be to GDPR standards). Once people stop placing third party cookies and cookies for purposes like tracking and analytics, they won't need a cookie consent prompt. In a sense the EU is raising awareness of something people had no visibility or ability to see. Perhaps the new iOS prompt will become similar. This helps people to differentiate private services, as now they will be more convenient, and hopefully succed.