You are correct, this word is hugely misleading. I once ran an audit of a major VPN provider who claimed they did not store IPs or in fact any personal data on

You are correct, this word is hugely misleading. I once ran an audit of a major VPN provider who claimed they did not store IPs or in fact any personal data on their users in their marketing material. In fact, their technical justification for this was merely swapping one unique key out for another. When asked to trace a persons connection and identity, a randomly selected engineer on their data science team did it within a few minutes. The fact that they had a data science team when they purported not to collect user data was baffling to me.