I didn't even read the page ultimately, since I couldn't identify where to start reading. Roughly every half screen of scrolling, the content formatting change

I didn't even read the page ultimately, since I couldn't identify where to start reading. Roughly every half screen of scrolling, the content formatting changes dramatically (and clearly some of it was subscription info, which is not how I want to start reading), and then I was at the end of the page... I'd failed to identify the "body" of the article and so closed that tab.