I'm extremely bullish on Salesforce: they execute well, launch products consistently, acquire companies successfully, and generally understand marketing well.

I'm extremely bullish on Salesforce: they execute well, launch products consistently, acquire companies successfully, and generally understand marketing well. The problem with a lot of technical folks is they disregard Salesforce, but they aren't the target market. Salesforce is for all the large and mid-sized companies out there who need to move from an old process to a new one, which is why Salesforce focuses so much on "digital transformation" messaging. You can make millions in this space if you can align yourself with Salesforce + the skills needed there, and actually solve problems for executives. On your certifications concern: I'd bet that each product can go quite deep and also a lot of large companies need people to do very specific things, which is why they look for niche certifications. I find most technically specialized folks can skip certifications and actually focus on solving problems for users.