My take on these management aphorisms is that they are rarely actually meant literally. They're usually a form of signalling about how much you're supposed to l

My take on these management aphorisms is that they are rarely actually meant literally. They're usually a form of signalling about how much you're supposed to love the Company/job. Worse, they are often adopted because management copy them from other firms they see as "successful" or "leaders" in a particular area. If I were being more cynical, I'd say that managers or leaders love to talk about "Company culture" or "Company values" points like this because it allows them to mark their own work when they define success (although this may be unconscious). "We changed our company culture" isn't a statement that's easy to check or measure (it won't show up in eg engagement surveys), unlike "we grew earnings by x%", yet it also sounds much more "difficult". A lot of the time it's effectively all an elaborate social game.