Ooooo right! I had forgotten about BBM! It was just at exactly the right point in history: it was better than the rest in some ways, had great FOMO, SMS was su

Ooooo right! I had forgotten about BBM! It was just at exactly the right point in history: it was better than the rest in some ways, had great FOMO, SMS was super expensive, and I don't think anyone else had real-time messaging on mobile when they first did. Yes: I think they could have eaten the market until the iPhone, and Apple would have been playing catch-up to BB.