OK, now how do you think a non-technical person with no interest in R&D (or even knowledge of the term) would react to the question of why they buy an iPhone.

OK, now how do you think a non-technical person with no interest in R&D (or even knowledge of the term) would react to the question of why they buy an iPhone. I suspect that you'd find the iPhone purchase motivation is pretty much the same as the luxury wallet.