I think this generally works, at least as a justification for price increases (if your suppliers increase their price, people don't blame you for increasing you

I think this generally works, at least as a justification for price increases (if your suppliers increase their price, people don't blame you for increasing yours). But this is also true: > Extremely high profit margins (>55%) could trigger a negative reaction, although this was not tested. We don't see Google talking much about its costs, for instance.