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With the amount of resumes they get, I'd question how important it is for tier 1 companies. I have gone to career fairs and learned a great deal about companie

With the amount of resumes they get, I'd question how important it is for tier 1 companies. I have gone to career fairs and learned a great deal about companies I had never heard of, but it seems as though Google would just receive thousands of applications per opening and approach it algorithmically anyways. Although I've had contacts get poached via LinkedIn or given challenges from Googling certain tech topics.

paxys 5y ago
It helps because they can also do the initial screening round with basically the entire graduating CS class in-person at the university.
- Guest42 5y ago
  That is practical. Wouldn’t have thought of that.
quantumsequoia 5y ago
Google is one of the most sought after companies, but this is due to them actively advertising Google as a great place to work. Actually talking to someone who works at Google makes it more real and attainable in candidates minds and reinforces Google as a desirable place to work If Google were to stop attending, they risk newer generations of engineers shifting their perspective on Google, especially these days when most portrayals of Google in the media are negative. The point of Google attending these events isn't for recruiting. It's to advertise their brand to job seekers. Seeing a bunch of candidates flocking to the Google recruiters triggers FOMO is candidates who might not have been as enthusiastic
- SilverRed 5y ago
  Sounds about right. The OP sounds like "Why does coke advertise their product so much when they are the most well known product in existence" Because that status will decline without advertising.
  - BiteCode_dev 5y ago
    I wonder if this is not a good argument to actually make all kind of advertising illegal. There is no way that ensuring huge entities with enormous capital are able sustain their dominant position thanks to flushing cash at ads is healthy. I've yet to see a situation where advertising was better than word of mouth, personal experience or expert feedback. It seems it's all gain for them, no gain for us.
    - rtx 5y ago
      It is at many places one recent example anti maskers word of mouth against cdc mask promotion.
    - deleted 5y ago
      [deleted]
  - mrisoli 5y ago
    I always thought about this, but not about Coca-Cola, since people actually need to want to buy it to acquire it, but Visa and Mastercard have huge advertising budgets, notably for events like the World Cup and the Olympics, and I never met someone who actively pursued a specific card flag when getting a new card and instead just get whichever their bank has to offer.
    - C4stor 5y ago
      But then someone at the bank has to decide between Visa and Mastercard. And this persons surely thinks "ok, the conditions are roughly the same, what is going to make sure none of my clients even bother to ask why we chose this". So the bank picks something they know that for sure their clients won't question, and here you are. Even if a newer provider emerged with better conditions, they probably wouldn't pick it because they don't want to deal with the inevitable questions.
    - massysett 5y ago
      But they're not getting Amex or Discover. Plus, thanks to all the ads they might be pulling out that Visa or Mastercard when they pay for something, rather than using cash. Or they might use the Visa or Mastercard online rather than Paypal. etc etc...
fshbbdssbbgdd 5y ago
Companies compete with each other for the best talent, and often lose. They could always stop spending on recruiting and hire anyone from the pile of resumes, but they aren’t looking for just anyone. One could argue that the money spent sending people to career fairs would be better spent on bigger signing bonuses. I assume Google uses data to make these decisions, but it could just be keeping up with the Joneses.
lrem 5y ago
Unsolicited resumes are the most noisy channel of all. TBF I'm somewhat surprised it is even cost effective to keep reading them. But, send an engineer to spend an hour talking at a university and you get a bunch of very promising leads every time. Source: I've been an interviewer in Google for a number of years and talked at a university at some point.
- kyawzazaw 5y ago
  How do you determine promising leads among hundreds? Let’s say for example you send someone to UMinnesota or UMD. What’s the process here to get leads for internships or new grad roles?
  - lrem 5y ago
    The folk hanging around to ask follow-up questions are my bet. Some of the questions really show the person is sharp enough to suggest you can put them into the system. Obviously this misses the good leads that simply don't care about your today's topic. That's in line with Google's approach being fine with a lot of false negatives.

paxys 5y ago

It helps because they can also do the initial screening round with basically the entire graduating CS class in-person at the university.

Guest42 5y ago
That is practical. Wouldn’t have thought of that.

quantumsequoia 5y ago

Google is one of the most sought after companies, but this is due to them actively advertising Google as a great place to work. Actually talking to someone who works at Google makes it more real and attainable in candidates minds and reinforces Google as a desirable place to work If Google were to stop attending, they risk newer generations of engineers shifting their perspective on Google, especially these days when most portrayals of Google in the media are negative. The point of Google attending these events isn't for recruiting. It's to advertise their brand to job seekers. Seeing a bunch of candidates flocking to the Google recruiters triggers FOMO is candidates who might not have been as enthusiastic

SilverRed 5y ago
Sounds about right. The OP sounds like "Why does coke advertise their product so much when they are the most well known product in existence" Because that status will decline without advertising.
- BiteCode_dev 5y ago
  I wonder if this is not a good argument to actually make all kind of advertising illegal. There is no way that ensuring huge entities with enormous capital are able sustain their dominant position thanks to flushing cash at ads is healthy. I've yet to see a situation where advertising was better than word of mouth, personal experience or expert feedback. It seems it's all gain for them, no gain for us.
  - rtx 5y ago
    It is at many places one recent example anti maskers word of mouth against cdc mask promotion.
  - deleted 5y ago
    [deleted]
- mrisoli 5y ago
  I always thought about this, but not about Coca-Cola, since people actually need to want to buy it to acquire it, but Visa and Mastercard have huge advertising budgets, notably for events like the World Cup and the Olympics, and I never met someone who actively pursued a specific card flag when getting a new card and instead just get whichever their bank has to offer.
  - C4stor 5y ago
    But then someone at the bank has to decide between Visa and Mastercard. And this persons surely thinks "ok, the conditions are roughly the same, what is going to make sure none of my clients even bother to ask why we chose this". So the bank picks something they know that for sure their clients won't question, and here you are. Even if a newer provider emerged with better conditions, they probably wouldn't pick it because they don't want to deal with the inevitable questions.
  - massysett 5y ago
    But they're not getting Amex or Discover. Plus, thanks to all the ads they might be pulling out that Visa or Mastercard when they pay for something, rather than using cash. Or they might use the Visa or Mastercard online rather than Paypal. etc etc...

fshbbdssbbgdd 5y ago

Companies compete with each other for the best talent, and often lose. They could always stop spending on recruiting and hire anyone from the pile of resumes, but they aren’t looking for just anyone. One could argue that the money spent sending people to career fairs would be better spent on bigger signing bonuses. I assume Google uses data to make these decisions, but it could just be keeping up with the Joneses.

lrem 5y ago

Unsolicited resumes are the most noisy channel of all. TBF I'm somewhat surprised it is even cost effective to keep reading them. But, send an engineer to spend an hour talking at a university and you get a bunch of very promising leads every time. Source: I've been an interviewer in Google for a number of years and talked at a university at some point.

kyawzazaw 5y ago
How do you determine promising leads among hundreds? Let’s say for example you send someone to UMinnesota or UMD. What’s the process here to get leads for internships or new grad roles?
- lrem 5y ago
  The folk hanging around to ask follow-up questions are my bet. Some of the questions really show the person is sharp enough to suggest you can put them into the system. Obviously this misses the good leads that simply don't care about your today's topic. That's in line with Google's approach being fine with a lot of false negatives.