Jobs put that strategy in place. He did not want to leave price points unfilled with hit products. You saw it with the profusion of iPod models, colors, and sto

Jobs put that strategy in place. He did not want to leave price points unfilled with hit products. You saw it with the profusion of iPod models, colors, and storage. Jobs was also still the CEO when Apple decided to keep the iPhone 3Gs in production after launching the iPhone 4, in order to meet a lower price point.