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That supports my theory that TicketMaster's primary reason for existence is to be a scapegoat. Venues want to charge market-clearing prices, but don't want to b
by orangecat 15y ago
That supports my theory that TicketMaster's primary reason for existence is to be a scapegoat. Venues want to charge market-clearing prices, but don't want to be accused of "gouging" customers. So they bring in TicketMaster to take the reputation hit, in exchange for splitting the profits.
- wdr1 15y agoIn my time there, I would agree with that. My theory was Ticketmaster did well for theory reasons: 1) Venue relationships 2) Taking the fall on fees 3) Ability to scale People are often surprised by #3. Having seen many startups try & fail (as well as large entities like LiveNation), ticketing is a hard problem. In my time at Yahoo & Google, I believe they have the technology to build a ticketing company, but beyond on that, most -- startups to large entities such as LiveNation & CTS -- had big problems handling onsales for large U2-sized events. In fact, it always made me think "Good luck with that" when people would talk about the design of ticketing systems using relational DBs. :)