> Remember the apocryphal story that when Jobs came back to Apple, he split a whiteboard into four quadrants and listed just one product in each? He showed tha

> Remember the apocryphal story that when Jobs came back to Apple, he split a whiteboard into four quadrants and listed just one product in each? He showed that during keynotes (I remember he used that to unveil the first iBook). The situation then was a bit different, though. Apple needed to be much more focused and had fewer resources to throw at new devices. They also needed a clean break from the past and could not start from scratch 10 different product lines. But Jobs himself did away with the 2x2 matrix, for example with the eMac and the Cube. The 12’’, 15’’, and 17’’ PowerBooks used the same name, but the differences were more significant than between the various iPhones 12.