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I think SEO is one of the best options for product builders to market their products, but it's really only a HUGE win if you have a huge body of content (and a
by webwright 18y ago
I think SEO is one of the best options for product builders to market their products, but it's really only a HUGE win if you have a huge body of content (and a means for that to keep growing). User-generated content + SEO really a viral loop: 100 pages get indexed, which generates X views per day. Eventually, a user creates some new content. Now 101 pages get indexed, increasing the views per day. Rinse repeat, wait for glory. :-)
Of course, for a lot of startups (like RescueTime unfortunately) SEO isn't a huge/viral win (though we still give it a lot of love).