It's not easy. Apple does have a consistent "spirit", but it's such a strange combination of idealism and ruthlessness that it's hard to know which aspect(s) a

It's not easy. Apple does have a consistent "spirit", but it's such a strange combination of idealism and ruthlessness that it's hard to know which aspect(s) anyone is invoking when they mention it. I don't know why that question is getting so many downvotes.