Here are some thoughts. 1. A journey line can be anything which weakens the focus of the site. Could you pick one particular use of the journey line and focus

Here are some thoughts. 1. A journey line can be anything which weakens the focus of the site. Could you pick one particular use of the journey line and focus the site and the business on that use? For example, if this is useful in MBA courses you can focus on that. This focus will give you immediate actions. You could talk to MBA professors in the area and see if they want to use this for their classes. Would they be willing to pay for use? Plus you can use the name of the university as a user and increase the credibility of the business and maybe make it easier to charge on the next deal. 2. Could you give a more clear example on your site or in a blog about how to use this? 3. Try to sell the subscription. Based on feedback from potential customers see if there is a particular angle and focus that will make this resonate with a gap in the market place. 4. Do you use the site? What do you use it for? Could you live without it? Would you pay money use it? If not then what would make you pay money to use it?