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Cookies identify you only to the site setting the cookie. When doubleclick.net started scraping my data, I blocked them. Problem gone. FLoC gathers data from
by woofie11 5y ago
Cookies identify you only to the site setting the cookie. When doubleclick.net started scraping my data, I blocked them.
Problem gone.
FLoC gathers data from *all* my web browsing activity.
In addition, I have a nearly unique fingerprint from browser fingerprinting already. This makes it almost certainly unique.
It's not more privacy than cookies. It's a lot less.
- granzymes 5y agoIf you want to block the third-party cookie providers there are several you need to block. If you want to block FLoC you need to turn it off in your browser. Still seems better.