I don't think it is obvious hyperbole, most of the people I know seem to think Amazon is in control of most of retail. Even the US gov seems to think so too. I

I don't think it is obvious hyperbole, most of the people I know seem to think Amazon is in control of most of retail. Even the US gov seems to think so too. I hate that my local book stores are dying. But they were way more expensive, it's only recently here in the UK that super markets could start discounting books (I think I read that right a few years back). Most of what Amazon gets accused of, is being anti competitive. I don't think they lack competition at all, I think their competitors just want protection from real competition and hence they lobby government.