In reality, the only measurable value wrt Amazon is it's retained net profit. For its shareholders, it is the net capital gain on their investment and dividends

In reality, the only measurable value wrt Amazon is it's retained net profit. For its shareholders, it is the net capital gain on their investment and dividends. Edit: Were it not for the above, assuming an efficient market, the resources would be allocated elsewhere and therefore they cannot lay claim to others profits and value add, considered a cost in their results.